Industry
E-commerce
About
Lucky Iron Life is a health and wellness brand offering reusable iron supplements. Sold through their global e-commerce store and supported by partnerships with NGOs, they combine science-backed nutrition with a mission to reduce iron deficiency in communities around the world.
Design, Strategy, Development

A brighter, more engaging storefront for a mission-driven brand

Lucky Iron Life is a health brand that sells reusable iron supplements in the shape of a fish or leaf. With a growing presence on social media platforms like Instagram, YouTube, and TikTok, and supported by meaningful partnerships with NGOs and global health communities, their mission is to make iron deficiency prevention simple and accessible worldwide.
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As Lucky Iron Life expanded their reach through TikTok, Instagram, and YouTube, their audience was growing quickly. But their Shopify site didn’t reflect that momentum. The design felt outdated and overly muted, with a clinical tone that didn’t match the energy of their community-first, wellness-focused brand. They needed a storefront that could support their marketing efforts and make a stronger connection with customers.

The old site felt muted, clinical, and misaligned with the brand’s social media. Our redesign brought in warmth, colour, and personality.

We partnered with their team to reimagine the site from the ground up. The goal was to create a warm, modern, and approachable experience that felt true to the product and the people behind it. We brought in a brighter brand palette, replaced the stiff typography with something more modern and inviting, and added custom visuals like floating leaves and fish to reinforce their brand story.

To better support their influencer-driven growth, we incorporated a social media wall, helpful comparison charts, lively illustrations, and custom icons that highlight product benefits in a friendly, digestible way. These elements gave the site an energetic, informative tone that aligned with their growing presence on platforms like TikTok and Instagram.

Built for flexibility and ease of use

Behind the scenes, we implemented a modular design system that made it easier for their team to manage and grow the site. Pages are now built from reusable components, so updating content or launching a campaign can happen quickly without relying on developers. This not only saves time but helps the site stay consistent and scalable as the brand grows.

The RESULT

Fresh and friendly design with purpose at it’s core

The finished product is a site that feels fresh, intuitive, and aligned with the brand’s personality and mission. It supports their focus on community building, social engagement, and global impact, while offering a shopping experience that feels both easy and informative.

More work we've done

Design, Development, Strategy, Data & Testing

Elevating a Shopify site’s aesthetics to match the brand’s evolution

Design, Development

Improving the functionality of a robust resource library

Design, Strategy, Development, Maintenance

Merging a new brand identity with an existing site

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