There are three cornerstones:
Perhaps all of those years spent building websites for a multi-national agency have rubbed off in a good way, but we find the best solutions come out of a deep understanding of the brand—its underlying strength—and its unique benefit to the market.
For this reason, we usually begin our projects with a discovery session and an independent audit of your current website (conducted by a usability expert) in order to identify what works and what doesn’t.
In every walk of life, people seek information about what is important to them. Once you are able to identify the type of information your customers are looking for it is much easier to provide reasons for them to keep coming back.
By identifying information sources within an organization that can add value by being shared (rather than remaining under lock and key or dying on the vine) and empowering team members to add to the data set with knowledge that is easily available to them, organizations can function more productively and form stronger client relationships.
Just as we build online tools and digital assets that allow your company to better serve the needs of your clients, we are constantly seeking to meet the evolving needs of the people we serve.
Ideas originally determined to be outside the scope of an initial project often provide great insight into additional functionality or features that need to be added in the next round of development.
The way users interact with Version 1 of a site or online tool also provides great feedback on how to make the user experience even more rewarding & meaningful.
We’re always working to make things better by eliminating headaches and bottlenecks in the process. Perhaps that is why the vast majority of our clients are with us for the long-term.
It's hard to fully understand our technical capabilities until you've gotten to know the people behind the scene. With over 30 years of combined experience, we are able to quickly grasp the scope of a project and ensure we have the proper resources (digital & human) required to deliver exceptional results.
By partnering with clients and taking full advantage of any in-house capabilities, we are able to maximize value, eliminate duplication of effort and deliver an integrated solution that best reflects the key values of your brand.
Andrew likes building things in the most bullet-proof and hassle-free way imaginable. At the same time, he also enjoys creating new solutions & applications that have never existed before. It's this combination of pragmatic risk-taking that has led our group to receive world-wide recognition for our work and, more importantly, build lasting relationships with our clients*.
*Because they know, no matter how complex a challenge may be, when Andrew presents them with a solution, they know it will work & they'll be happy with the results.FACT
Proof of his dedication to finding simple solutions to complex problems can be found by searching Segway Crash on YouTube. Andrew did what was seemingly impossible at the time (crashing a Segway) and achieved over a million views in the process.
Ben received an extensive education in IT hardware and software systems through Siemens AG in Germany. In addition to his experience developing custom applications for clients, Ben has been instrumental in helping to architect solutions and manage projects from beginning to end.FACT
Always the gentleman, Ben can tie a perfect double-windsor knot with his eyes closed.
A self-described “typical IT guy” Eric doesn’t shy away from a challenge. He worked for several of the world’s leading Hearing Aid companies prior to returning to school at BCIT to refresh his technical skills. Proficient with Drupal, WordPress and Angular, Eric’s meta-job is to add (back-end) functionality to websites and translate (front-end) design & graphics into written code.FACT
Eric spends his free time training his son to be a Chess Master, even though Eric isn’t a Master himself… yet.
Francois spends most evenings writing non-fiction with headphones on and "Eye of the Tiger" at full blast.
Our resident taskmaster, Bobbie is responsible for keeping Andrew and the rest of the team on track. She prefers using the proverbial “carrot” for motivation, but isn’t afraid to haul out the “stick” when required. Bobbie studied Marketing and Event Management at BCIT and has worked in an administrative capacity for a Chartered Accounting firm and the Virgin Megastore.FACT
She once took Eddie Murphy’s credit card information over the phone (and didn’t go on a spending spree).
Megan believes good design must be more than visually appealing—it should simplify navigation and assist with the storytelling process. During the past 14 years she has put this belief into action, creating exceptional web design, user experience, branding, advertising, packaging, and trade show graphics. Megan passionately strives—regardless of the medium—to help brands tell their story (about their product or company) in a visually compelling way.FACT
Mike is difficult to pigeonhole. He began his career as an advertising copywriter focused on print, radio, and television, but soon added digital to his skillset (creating interactive diskettes for Colgate Palmolive and PEI Tourism.) He eventually transitioned to client-side marketing (producing broadcast and web-based promotional videos for CTV & EA SPORTS, among others.) Mike's work has been recognized by the Cannes Lions, Lotus, Marketing Magazine, and Promax/BDA awards.FACT
While in his 20's, Mike was simultaneously a provincially-ranked fencer (epee) and a bassist in a punk band.
Vanessa has a deep understanding of content organization and the user-centered design process. She has been managing projects for the education, non-profit, and enterprise sectors for over a decade, focusing on content strategy, usability and information architecture. She enjoys collaborating with stakeholder groups and multi-disciplinary teams to solve complex design and user experience challenges. If it’s a puzzle, she wants to help solve it!FACT
Vanessa regularly receives emergency button placement consultation requests at all hours of the day and night.
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We love using HTML5, jQuery and CSS3 for front end development, and Drupal or WordPress for content management
Our work doesn't just look great, it complies with the latest developments in user interface design
Keep your site fresh and relevant by working with our team of award-winning content writers amd producers
We perform Search Engine Optimization at various stages of a project using external partners to deliver category-leading results.
Research and discovery lead to effective information architecture and user experience design
Beyond the numbers, detailed reporting and analysis ensures user interaction aligns with business objectives
We use third-party user testing to validate assumptions and prioritize development efforts
Comprehensive plans are developed to harmonize social media efforts across multiple channels and touch points
The Kelty Mental Health Resource Centre is a leading health service provider focused on empowering young people (and their families) to understand and overcome personal challenges.
The team at Kelty Mental Health have tremendous knowledge and insight with respect to mental health issues and behaviour change, but simply telling young people what they need to do isn’t enough to bring about meaningful change. We needed to gamify that information in a way that would empower young people to establish their own new and more effective ways of living.
Due to the cyclical nature of the Kelty Mental Health funding model, the ideal solution involves creating interactive modules for the site that address individual areas of mental health. By focusing on the long-term objective, our team is able to develop modular solutions that continually add diversity and depth to the Kelty user experience.
Kelty Mental Heath has a large amount of helpful information and resources for young people and their families. The challenge is delivering this information in a way that is engaging for the audience—many of whom are struggling with specific challenges.
Everyone learns better through play and discovery. By recognizing this simple fact, our team has been able to develop a number of different discovery modules that communicate critical mental health information in a way that anyone can appreciate and learn from.
This tool allows kids to drag and drop activities into a timeline to create a personalized bedtime routine. The chart can be opened every day and tasks can be checked off on an iPad.Bedtime Routine
This visualization tool allows young people to see the damage caused to their bodies by eating disorders and understand why it’s important to change their behavior.Kelty Eating Disorders
This cognative behaviour therapy tool teaches kids different ways to think about stressful situations and plan for success.Healthy Thinking Activity
Oppy, one of North America’s largest produce distributors, was looking for a technology partner who would listen to their needs, approach their problems objectively, and strengthen communication throughout their worldwide network of growers and buyers.
Oppy had a tremendous amount of information (updated on an up-to-the-minute basis) within each category of produce, but their old website was limited to presenting static pages and downloadable PDFs.
The client recognized that, by working with the right technology partner, their site had the potential to become a more useful tool for every member of the supply chain.
Rather than addressing a long list of bugs with the old site, Mellenger Interactive focused on developing a comprehensive project plan to create a new web-based tool that would deliver timely information (that was as fresh as the produce itself) and add real value.
Availability is presented in overlapping, brightly coloured bar charts. Location information is presented as interactive overlays, showing supply details of where a variety is sourced, right down to the province or region level. Category information for a specific variety of produce is easily determined through the use of icons.
Key employees throughout every division of the operation, as well as external suppliers, are now empowered to modify information, including product availability, using a streamlined data entry process. Fresh information is then propagated throughout the site so everyone in the supply chain is able to make decisions based on accurate information.
This level of interactivity provides a platform for collaboration between business operations that would otherwise rarely occur and allows for greater teamwork and problem-solving within the company.
By building a solution that gives category managers the tools to update data themselves, visitors can be confident the information on oppy.com is fresh and up-to-date, which will ultimately help drive sales and marketing initiatives.
Every facet of The Fresh Sheet is built with the ongoing needs of the user in mind. Whether we’re talking about potential customers, internal staff responsible for updating content, or people within Oppy responsible for making decisions based on timely information, we wanted this web-based tool to be easy to use and to deliver a fresh and rewarding experience every time.
For this reason, we made sure that it was built on long-term content delivery platforms that include Drupal CMS, HTML5, and a mix of interactive overlays (using custom programming, Google Maps API v3 and Fusion Tables.)
The result is a website that is easy to maintain, update, and enhance as additional functionality is required.
“We knew our website was capable of more, and partnered with Mellenger to realize its potential.” James Milne - VP Marketing, Oppenheimer Group
With fruit production ramping up in growing regions around the world, Enza, Turners & Growers, and Oppenheimer Group needed to simultaneously promote Envy and connect with people who were already struggling to find the apple in market.
Anyone who's bitten into an Envy Apple is blown away. This Braeburn/Royal Gala cross is surprisingly large, crisp, and sweet - which makes people's enthusiasm hard to contain. Given the viral nature of consumer reaction (take this tweet from pop icon Cher for example) the marketing strategy was naturally geared toward driving trial.
While this made sense at first blush, there was a significant hurdle to overcome. A new variety of apple tree takes years to bear fruit and - while it was now being grown outside of New Zealand in a number of orchards in Washington state and Chile - Envy was still hard to find. So, how do you drive trial when people can't get their hands on the product?
The solution we came up with is a Web-based locator application that connects people who are seeking Envy with those who have found Envy in their communities.
This allows Enza, Oppy and their partners to avoid potential backlash through social media regarding product scarcity and allows for a community of seekers, finders and vendors to grow organically online.
Beyond simple functionality, the result is a living demonstration of the desirability of the product (visualizing the number of people around the world currently looking for Envy Apples.)
This interactive experience was created using a variety of technologies including a location-aware database, proximitybased referral engine, and Google Map integration. Usability barriers (such as ID and password creation) were eliminated, while retaining the ability to seamlessly capture user data in order for the tool to work and provide functionality.
In other words, the technology doesn’t get in the way of the user experience, while providing valid metrics on availability and market demand.
The platform also allows for the evolution of diverse marketing initiatives including lead generation, contesting, referrals and even product fulfilment based on demand & engagement within a specific region.
The unique data set is self-populated by consumers.
This provides distributors and vendors with the most up-todate information on demand and availability when it comes to placing orders and planning local marketing initiatives.
Store Managers can participate in the conversation without needing a login & password. It also provides them with an ideal opportunity to engage with community members surrounding key dates — like the arrival of the first shipment of the season. The platform also creates a self-sustaining content stream for social media.
Talk about a juicy solution!
Cities don’t become exceptional by accident. URBANARIUM provides Metro Vancouver with an intelligent platform for dialogue around urban planning and identifying areas to be celebrated or improved upon.
Many decisions that shape a city are made by a limited number of people with vested interests — such as politicians seeking to construct monumental legacies or developers looking to maximize their return on investment. The people who have typically been left out of the conversation are those who must, literally, live with the consequences: regular citizens.
The Vancouver Urbanarium Society seeks to increase the brainpower involved in key decision making by engaging the broader community in discussions and providing them with reliable, unbiased information.
It was only fitting that we became engaged in this project through our association with Post Projects— a design firm we shared downtown office space with.
The Smartmap is a digital tool designed to get people talking about their urban surroundings and contribute to the ongoing conversation.
It starts off by asking a simple yet provocative question: “What place, space or building do you think is smart or not so smart in your city?” Users can also begin the process by dropping a pin on the map for a specific location they feel motivated to talk about. Photographs can be added as well— to provide additional clarity and sway.
Anyone who visits the site can vote anonymously in favour of any point of view they discover on the Smartmap, or feel inspired to add their own fresh point of view.
The Smartmap is constantly evolving over time, which makes it an increasingly useful tool for people to check in with to discover what’s going on in the city.
Functionality comes from what is essentially an annotation layer that sits ontop of a stylized version of Google Maps. By combining the two interfaces, we have created an entirely new way of communicating and thinking about the city.
By using the Smartmap, visitors to the site simultaneously learn and share—what they think about—urban planning, architecture and design.
The data set within the Urbanarium Smartmap is questionspecific and the infrastructure is easily extendable, meaning that—once the original Smartmap is filled with information—the Vancouver Urbanarium Society can easily create a new Smartmap (to answer a different question) that adds to and expands on the broader discussion.
So, rather than simply grumbling about an aspect of the city that bugs us (individually) we can all contribute something meaningful to the conversation on how to make life in Metro Vancouver even better in ways no individual (or special interest group) could ever imagine.