There are three cornerstones:
Perhaps all of those years spent building websites for a multi-national agency have rubbed off in a good way, but we find the best solutions come out of a deep understanding of the brand—its underlying strength—and its unique benefit to the market.
For this reason, we usually begin our projects with a discovery session and an independent audit of your current website (conducted by a usability expert) in order to identify what works and what doesn’t.
In every walk of life, people seek information about what is important to them. Once you are able to identify the type of information your customers are looking for it is much easier to provide reasons for them to keep coming back.
By identifying information sources within an organization that can add value by being shared (rather than remaining under lock and key or dying on the vine) and empowering team members to add to the data set with knowledge that is easily available to them, organizations can function more productively and form stronger client relationships.
Just as we build online tools and digital assets that allow your company to better serve the needs of your clients, we are constantly seeking to meet the evolving needs of the people we serve.
Ideas originally determined to be outside the scope of an initial project often provide great insight into additional functionality or features that need to be added in the next round of development.
The way users interact with Version 1 of a site or online tool also provides great feedback on how to make the user experience even more rewarding & meaningful.
We’re always working to make things better by eliminating headaches and bottlenecks in the process. Perhaps that is why the vast majority of our clients are with us for the long-term.
It's hard to fully understand our technical capabilities until you've gotten to know the people behind the scene. With over 30 years of combined experience, we are able to quickly grasp the scope of a project and ensure we have the proper resources (digital & human) required to deliver exceptional results.
By partnering with clients and taking full advantage of any in-house capabilities, we are able to maximize value, eliminate duplication of effort and deliver an integrated solution that best reflects the key values of your brand.
Andrew likes building things in the most bullet-proof and hassle-free way imaginable. At the same time, he also enjoys creating new solutions & applications that have never existed before. It's this combination of pragmatic risk-taking that has led our group to receive world-wide recognition for our work and, more importantly, build lasting relationships with our clients*.
*Because they know, no matter how complex a challenge may be, when Andrew presents them with a solution, they know it will work & they'll be happy with the results.FACT
Proof of his dedication to finding simple solutions to complex problems can be found by searching Segway Crash on YouTube. Andrew did what was seemingly impossible at the time (crashing a Segway) and achieved over a million views in the process.
Ben received an extensive education in IT hardware and software systems through Siemens AG in Germany. In addition to his experience developing custom applications for clients, Ben has been instrumental in helping to architect solutions and manage projects from beginning to end.FACT
Always the gentleman, Ben can tie a perfect double-windsor knot with his eyes closed.
Megan believes good design must be more than visually appealing—it should simplify navigation and assist with the storytelling process. During the past 14 years she has put this belief into action, creating exceptional web design, user experience, branding, advertising, packaging, and trade show graphics. Megan passionately strives—regardless of the medium—to help brands tell their story (about their product or company) in a visually compelling way.FACT
Mike is difficult to pigeonhole. He began his career as an advertising copywriter focused on print, radio, and television, but soon added digital to his skillset (creating interactive diskettes for Colgate Palmolive and PEI Tourism.) He eventually transitioned to client-side marketing (producing broadcast and web-based promotional videos for CTV & EA SPORTS, among others.) Mike's work has been recognized by the Cannes Lions, Lotus, Marketing Magazine, and Promax/BDA awards.FACT
While in his 20's, Mike was simultaneously a provincially-ranked fencer (epee) and a bassist in a punk band.
Suzette has developed her project management, communications and marketing experience across various industries over the past 14 years. At Mellenger Interactive, Suzette creates value and impact through effective project and program management, keeping everyone working efficiently and making sure they have the information they need.FACT
Suzette had the opportunity this past year to travel and work for us while in Ecuador. Experiencing a bit of life on the beach, in the jungle and in the Andes ain’t so bad.
Vanessa has a deep understanding of content organization and the user-centered design process. She has been managing projects for the education, non-profit, and enterprise sectors for over a decade, focusing on content strategy, usability and information architecture. She enjoys collaborating with stakeholder groups and multi-disciplinary teams to solve complex design and user experience challenges. If it’s a puzzle, she wants to help solve it!FACT
Vanessa regularly receives emergency button placement consultation requests at all hours of the day and night.
We love using HTML5, jQuery and CSS3 for front end development, and Drupal or WordPress for content management
Our work doesn't just look great, it complies with the latest developments in user interface design
Keep your site fresh and relevant by working with our team of award-winning content writers amd producers
We perform Search Engine Optimization at various stages of a project using external partners to deliver category-leading results.
Research and discovery lead to effective information architecture and user experience design
Beyond the numbers, detailed reporting and analysis ensures user interaction aligns with business objectives
We use third-party user testing to validate assumptions and prioritize development efforts
Comprehensive plans are developed to harmonize social media efforts across multiple channels and touch points
The Kelty Mental Health Resource Centre is a leading health service provider focused on empowering young people (and their families) to understand and overcome personal challenges.
Between video games, Internet videos, and peers who are constantly poking, tweeting or posting around the clock, modern life is distracting for kids at the best of times. Trying to establish positive habits in this hyper-connected world demands tools that impart knowledge in a similarly engaging way.
The team at Kelty Mental Health have tremendous knowledge and insight with respect to mental health issues and behaviour change, but simply telling young people what they need to do isn’t enough to bring about meaningful change. We needed to gamify that information in a way that would empower young people to establish their own new and more effective ways of living.
Due to the cyclical nature of the Kelty Mental Health funding model, the ideal solution involves creating interactive modules for the site that address individual areas of mental health. By focusing on the long-term objective, our team is able to develop modular solutions that continually add diversity and depth to the Kelty user experience.
Kelty Mental Heath has a large amount of helpful information and resources for young people and their families. The challenge is delivering this information in a way that is engaging for the audience—many of whom are struggling with specific challenges.
Everyone learns better through play and discovery. By recognizing this simple fact, our team has been able to develop a number of different discovery modules that communicate critical mental health information in a way that anyone can appreciate and learn from.
This tool allows kids to drag and drop activities into a timeline to create a personalized bedtime routine. The chart can be opened every day and tasks can be checked off on an iPad.Bedtime Routine
This visualization tool allows young people to see the damage caused to their bodies by eating disorders and understand why it’s important to change their behavior.Kelty Eating Disorders
This cognative behaviour therapy tool teaches kids different ways to think about stressful situations and plan for success.Healthy Thinking Activity
Oppy, one of North America’s largest produce distributors, was looking for a technology partner who would listen to their needs, approach their problems objectively, and strengthen communication throughout their worldwide network of growers and buyers.
Oppy had a tremendous amount of information (updated on an up-to-the-minute basis) within each category of produce, but their old website was limited to presenting static pages and downloadable PDFs.
The client recognized that, by working with the right technology partner, their site had the potential to become a more useful tool for every member of the supply chain.
Rather than addressing a long list of bugs with the old site, Mellenger Interactive focused on developing a comprehensive project plan to create a new web-based tool that would deliver timely information (that was as fresh as the produce itself) and add real value.
Availability is presented in overlapping, brightly coloured bar charts. Location information is presented as interactive overlays, showing supply details of where a variety is sourced, right down to the province or region level. Category information for a specific variety of produce is easily determined through the use of icons.
Key employees throughout every division of the operation, as well as external suppliers, are now empowered to modify information, including product availability, using a streamlined data entry process. Fresh information is then propagated throughout the site so everyone in the supply chain is able to make decisions based on accurate information.
This level of interactivity provides a platform for collaboration between business operations that would otherwise rarely occur and allows for greater teamwork and problem-solving within the company.
By building a solution that gives category managers the tools to update data themselves, visitors can be confident the information on oppy.com is fresh and up-to-date, which will ultimately help drive sales and marketing initiatives.
Every facet of The Fresh Sheet is built with the ongoing needs of the user in mind. Whether we’re talking about potential customers, internal staff responsible for updating content, or people within Oppy responsible for making decisions based on timely information, we wanted this web-based tool to be easy to use and to deliver a fresh and rewarding experience every time.
For this reason, we made sure that it was built on long-term content delivery platforms that include Drupal CMS, HTML5, and a mix of interactive overlays (using custom programming, Google Maps API v3 and Fusion Tables.)
The result is a website that is easy to maintain, update, and enhance as additional functionality is required.
“We knew our website was capable of more, and partnered with Mellenger to realize its potential.” James Milne - VP Marketing, Oppenheimer Group